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Facebook Metrics to Track by Fred Auzenne

Facebook Metrics to Track by Fred Auzenne

Facebook is one of the most popular social media platforms, and as such, should be a part of any marketer’s or business owner’s digital marketing strategy. But just because Facebook is popular doesn’t mean it’s easy to use. There are a lot of different metrics to track, and it can be difficult to determine which ones are important for your business. In this blog post by Fred Auzenne, we’ll outline the most important Facebook metrics to track and explain why they matter. So read on to learn more about what you should be tracking on Facebook! Fred Auzenne‚Äôs Guide to the Most Important Facebook Metrics Engagements As any social media manager knows, engagements are important metrics to track on Facebook. Facebook engagement can take many forms, from likes and comments to shares and messenger clicks. Tracking engagements help you to see what content is resonating with your audience, and it also allows you to calculate your return on investment (ROI) for each piece of content you create. While tracking all engagements is important, it’s especially important to pay attention to the engagements that lead to conversions, such as clicks through to your website or sign-ups for your newsletter. Fred Auzenne… Read More »Facebook Metrics to Track by Fred Auzenne