Facebook is one of the most popular social media platforms, and as such, should be a part of any marketer’s or business owner’s digital marketing strategy. But just because Facebook is popular doesn’t mean it’s easy to use.
There are a lot of different metrics to track, and it can be difficult to determine which ones are important for your business. In this blog post by Fred Auzenne, we’ll outline the most important Facebook metrics to track and explain why they matter. So read on to learn more about what you should be tracking on Facebook!
Fred Auzenne’s Guide to the Most Important Facebook Metrics
Engagements
As any social media manager knows, engagements are important metrics to track on Facebook. Facebook engagement can take many forms, from likes and comments to shares and messenger clicks.
Tracking engagements help you to see what content is resonating with your audience, and it also allows you to calculate your return on investment (ROI) for each piece of content you create.
While tracking all engagements is important, it’s especially important to pay attention to the engagements that lead to conversions, such as clicks through to your website or sign-ups for your newsletter.
Fred Auzenne believes that by tracking engagements on Facebook, you can gain valuable insights into what content works best for your business and ensure that your time and resources are being used effectively.
Click-through Rate
When it comes to social media marketing, engagements are key. And when it comes to engagements on Facebook, Click-through Rate (CTR) is one of the most important metrics to track.
CTR measures the percentage of people who click on a link or an ad that they see on Facebook. A high CTR means that your content is relevant and engaging and that people are interested in what you have to say.
A low CTR, on the other hand, could mean that your content is too long, boring, or irrelevant. Tracking your CTR will help you to understand what kind of content performs best on Facebook and how you can improve your engagement rates.
So, if you’re serious about social media marketing, monitor your CTR closely.
Cost per Mille/1,000 Impressions
CPM (Cost per Mille/1,000 Impressions) is a metric that can help you understand how much you’re spending on engagements. If you’re not tracking CPM, you may be overspending on engagements.
CPM can help you understand which engagements are worth your money. For example, if you’re paying $5 per 1,000 impressions and you’re only getting 1 click per 10,000 impressions, your CPM is $0.50.
However, if you’re paying $5 per 1,000 impressions and you’re getting 100 clicks per 10,000 impressions, your CPM is $5.00.
As you can see, CPM can help you understand which engagements are bringing you the most value for your money. When you track CPM, you can ensure that you’re getting the most bang for your buck.
Cost per Click
As a business owner, it’s important to track your Cost per Click (CPC) on Facebook to ensure that your ad campaigns are profitable.
CPC is the amount that you pay for each click on your ad, and it can be affected by a number of factors, including the type of audience that you’re targeting and the quality of your ad copy.
By tracking your CPC, you can determine whether you’re getting good value for your advertising spend, and make adjustments to improve your return on investment (ROI).
According to Fred Auzenne, tracking CPC can also help you to identify opportunities to improve your ad campaigns for better results in the future. So, if you’re not already tracking your CPC, now is the time to start!
Fred Auzenne’s Final Word
According to Fred Auzenne, Facebook provides a wealth of metrics to track in order to improve your marketing strategy. By understanding which metrics are most important to you and your business, you can focus on improving those areas and seeing a positive investment return. Have you tried using Facebook metrics to improve your marketing? What results have you seen? Let us know in the comments!